ClickSquared has released a white paper titled “Creating a One-to-One Dialogue through Social Interaction”.

ClickSquared team says, “Supported by insights from ClickSquared and Peppers & Rogers Group, this white paper will help make several discoveries, including:

  • How to gain value from the dramatic changes occurring in social media
  • How the right tools and techniques can enable companies to build engagement with “fans” and increase their likelihood to purchase
  • Which metrics are the most meaningful for measuring the results of social strategies
  • How to connect the dots between social and direct channels to engage most effectively with customers and prospects”.

ClickSquared’s ‘Creating a One-to-One Dialogue through Social Interaction’ White Paper

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