‘How to Email During a Disaster — Without Alienating Your Customers’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How to Email During a Disaster — Without Alienating Your Customers”.

Amanda Gagnon says, “The last few days, Hurricane Sandy swept the East Coast of the United States.

She took down trees. She took down power lines. She even took down a few businesses’ email campaigns, at least a notch or two.

Those businesses leveraged the superstorm in their emails in ways their readers didn’t approve of. By contrast, other businesses’ emails on Sandy-related subjects were appreciated“.

How to Email During a Disaster — Without Alienating Your Customers

Aweber Blog