Lyris Inc. has released the ‘Field Guide to Digital Customer Engagement’.

Lyris Inc. team says, “In 2011, over 300 billion emails and 200 million tweets were sent every day, and over 60 million Facebook updates are posted daily. The massive proliferation of data generated through social, email, mobile, and other interactive channels requires digital marketers to re-examine what we think we know about our customers, and challenges us to re-evaluate how best to engage them.

So how do you put the customer at the center of your messaging initiatives and integrate your digital marketing efforts in a way that makes sense? Field Guide to Digital Customer Engagementshares four proven strategies for engaging your customers and prospects with relevance. Plus, it includes a real-world case study showing how retailer Graham & Green combined digital messaging with behavioral analytics to increase revenue by 185%.

Learn how to:

  • Create a robust, dynamic customer profile from multiple data sources.
  • Leverage profile data and revenue-side analytics to deliver customer value.
  • Develop relevant, intelligent, cross-channel campaigns that drive results.
  • Maximize efficiencies through automation”.

Lyris’ ‘Field Guide to Digital Customer Engagement’

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