Caroline Watts’ latest article on ‘MarketingProfs’ is titled “PPC and Retargeting: Cross-Channel Marketing That Gets Results”.

Watts says, “Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly those that are less focused on direct-response objectives. That’s because audiences are more likely to respond to marketing messages if they see the same message across multiple channels.

Although many marketing strategies can work well together, this article will focus on how paid search can work in conjunction with retargeting to drive conversions. Using both as part of a coordinated strategy will boost marketing performance overall while amplifying the effectiveness of each tactic”.

PPC and Retargeting: Cross-Channel Marketing That Gets Results

MarketingProfs

Sharing is caring