In Part One of Adam Short’s RSS Marketing series, he discussed the basics of RSS, also known as “real simple syndication”. In this second part of his explanation, he shows you, step-by-step, how to set up an RSS feed that will maximize your web site’s traffic and exposure. Since XML is basic to the way RSS works, he discusses formatting RSS feeds with the XML language so that your feed will reach the people in your niche with information they will recognize as valuable.

You can read this second part of Short’s RSS training here:
RSS Marketing Part Two: Creating An Optimized RSS Feed For Your Web Site

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