HubSpot has released an ebook titled “Going Beyond Email: How to Use Workflows for Better Lead Nurturing”.

The HubSpot team says, “Email workflows, a.k.a. lead nurturing or drip marketing, is a crucial part of any effective marketing strategy.

Workflows take email marketing to the next level. They let you build stronger relationships with your leads by sending them highly-targeted emails after they complete a specific action on your site — automatically.

Going Beyond Email: How to Use Workflows for Better Lead Nurturing will explain how to use email workflows convert more leads into customers while saving you time.

In this 49-page guide, you’ll learn:

  • What email workflows are and how they operate
  • What components make up an email workflow
  • Recommended strategies for your workflows
  • When to integrate workflows into your marketing and sales strategy
  • How to segment your contacts database to send them the right workflows”.

HubSpot’s ‘Going Beyond Email: How to Use Workflows for Better Lead Nurturing’ eBook

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