Most marketers have a problem converting their site visitors into buyers. Mervik Haums has just released aWordPress plugin to deal with this. He calls it WP SQueezeBar.

One problem most websites have is known as “banner blindness”– people don’t notice the banner ads on the site, such as (shameless plug) the ones to the right of this post, and the generic optin form isn’t as effective in getting them to opt-in as we would like. We need a way to get the attention of visitors so they actually take action on the offers we make.

WP SQueezeBar lets us follow the same approach major software, such as Firefox and IE do. They overlay an informational block on the page we are viewing when they have something important to tell us.

Now, we can add an information bar to the top of our site’s pages with whatever message we want our visitor to see. We can make it in a contrasting color so it doesn’t get overlooked. And we can provide a clear call to action (“Opt-in”, “buy this”, etc.) so we get results when people do read it.

It’s easy to set up and it’s flexible (for example, you can choose what pages or category a particular information block is displayed on. And this means you can have multiple information blocks on the same site.

The result is that we get attention and people take action, so our sales and opt-ins escalate. WP SQueezeBar has the potential to improve many aspects of our marketing success if we use it creatively.

You can read the testimonials from happy customers (Haums proudly displays them), get more details about its features and get your own copy here: WP SQueezeBar

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