Per Wikipedia, “The Johnson Box is named after direct marketer Frank Johnson, who is credited as having first used the Johnson Box to improve response to his offers for American Heritage magazine.” You can see a copy of the original letter here: http://chiefmarketer.com/direct-marketing/frank-johnson-johnson-box-letter.

You have seen Johnson boxes on sales pages all over the web. Their background is usually a contrasting color from the main background and have succinct point of information- sometimes a guarantee, sometimes a testimonial, etc. They are effective for highlighting key messages.

Now, your WordPress site can easily use Johnson boxes with WP Johnson Box. This plugin can add one or more Johnson boxes to any post or page of your blog. You can even us it in any widget space.

You can choose the box size, custom borders with attributes like border-style, box shadow and rounded corners plus the placement in your post or page. Inside the box, you can include a graphic, a link, and a call to action button, in addition to the usual text with your choice of font-family and background-color.

The developers have conveniently offered three levels of license: “single site”, “unlimited personal sites” and “developer” so you don’t have to spend money on capability you won’t use.

You can learn all about this new plugin, can see samples of it in action and watch the videos that show how to install and use it here: WP Johnson Box

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