Per Wikipedia, “The Johnson Box is named after direct marketer
Frank Johnson, who is credited as having first used the Johnson Box to
improve response to his offers for American Heritage magazine.” You
can see a copy of the original letter here: http://chiefmarketer.com/direct-marketing/frank-johnson-johnson-box-letter.

You have seen Johnson boxes on sales pages all over the web. Their
background is usually a contrasting color from the main background and
have succinct point of information- sometimes a guarantee, sometimes a
testimonial, etc. They are effective for highlighting key messages.

Now, your WordPress site can easily use Johnson boxes with WP Johnson Box. This plugin can add one or more Johnson boxes to
any post or page of your blog. You can even us it in any widget
space.

You can choose the box size, custom borders with attributes like
border-style, box shadow and rounded corners plus the placement in
your post or page. Inside the box, you can include a graphic, a link,
and a call to action button, in addition to the usual text with your
choice of font-family and background-color.

The developers have conveniently offered three levels of
license: “single site”, “unlimited personal sites” and “developer” so
you don’t have to spend money on capability you won’t use.

You get learn all about this new plugin, can see samples of it in
action and watch the videos that show how to install and use it
here: WP Johnson Box

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