BoldChat has released the ‘Holiday Readiness Handbook 2012’.

The BoldChat team says, “This whitepaper marks the third year in which we ask users of live chat about how the impending rush of the holiday shopping season affects their use of our technology. While many of the results presented here are, indeed focused on live chat software, there are some beyond the scope of this technology alone. For this reason, companies with or without live chat deployments may find the data useful.

Findings:
This year’s report holds some similarities to previous year’s data and some surprising and signicant differences as well. The data informs us about the organization learning curve for live chat, the multi-channel reality for live chat agents, the likelihood of price-focused promotions for this holiday, and live chat optimizations that reach well beyond black Friday and cyber Monday”.

BoldChat’s ‘Holiday Readiness Handbook 2012’

Sharing is caring