The latest ‘Econsultancy’ blog post is titled “LinkedIn woos marketers with launch of Ads API”.

Patricio Robles says, “When it comes to social networking, Facebook garners most of the attention. And for obvious reasons: Facebook is the largest social network in the world, accounts for the bulk of the spending on social ads, went public earlier this year in a record-breaking IPO and has had a volatile experience as a publicly-traded company.

LinkedIn is, by comparison, far less buzz-worthy. But don’t let that fool you: the publicly-traded professional social network is valued at more than $10bn and its shares trade at a mind-boggling 695 times earnings — a PE ratio five times that of Facebook shares”.

LinkedIn woos marketers with launch of Ads API

‘Econsultancy’ Blog

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