MarketingSherpa has released a case study titled “E-commerce: Adding trustmark boosts sales conversion 14%”. David Kirkpatrick says, “Not every website test has to be complicated to offer impressive results. Sometimes, testing a single element can greatly impact sales, particularly if that element reduces visitor anxiety on an e-commerce website. With many consumer marketers in their busy season, this week we’re sharing a simpler case study than usual: a 30-day test ModernCoinMart ran on its e-commerce website in which the only change was adding a trustmark. Read on to learn... [...]

Ali Brown’s latest blog post is titled “Get Your Practice Started with Beta Clients”. Ali says, “In my Elevate online business training program, one strategy I often recommend is to take on a Beta Client—this is a practice client you can take on pro bono, or for a small fee. The point of a Beta Client is to introduce your services out in the real world, and generate word-of-mouth referrals. Taking on a Beta Client might not be for everyone, but if you’re just starting out, it can be a great way to get the word out about your business fast. And implementing this strategy... [...]

The latest article on ‘The Forrester Blog’ is titled “Yes, Social Media Is Risky — Find A Way To Make It Work”. Nick Hayes says, “We just published a report explaining all the risks inherent in the use of social media and presenting best practice tools and techniques to manage those risks effectively. Social media is one of the top three concerns for enterprises in 2012, according to our recent Forrsights Security Survey, and it’s easy to see why: Malware, social account hijacking, data leakage, HR concerns, regulatory compliance — these are just some of the most frequently... [...]

Over 4,200 people have joined Ryan Deiss’s Number One Book System, making it the largest mastermind of Kindle book publishers in the world, and the one most able to support your Kindle marketing activities. Deiss has announced that he is closing new membership. If you are Kindle author or publisher, or if you want to be, this training, networking and support group can possibly be the difference between success and failure for you. This group is for all Kindle authors and people who publish the work of others. And here are some answers to frequently asked questions about Number One Book System: Q.... [...]

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices. Read comScore Press Release  [...]

The latest post on ‘Mashable’ is titled “Amazon’s Massive Distribution Network Kicks Into Holiday Gear”. Todd Wasserman says, “From late November on, Amazon‘s network of 80 global distribution centers kick into overdrive. There, a portion of the company’s 69,000 employees plus another 50,000 seasonal workers load orders from giant conveyor belts. The facilities run 24/7 and stocks everything from soccer balls to tablecloths, according to ABC News. The work conditions can be brutal, but Corporate VP Craig Berman told ABC, “We are a company of constant improvement so... [...]

The latest post on ‘ReadWrite’ is titled “The 3 Things You Can’t Do On Twitter”. Adam Popescu says, “Americans tend to think of free speech as allowing us to say just about anything we want, minus shouting “fire” in a crowded theater or threatening violence. But does that mean you have the same rights on a social network, specifically Twitter? Hey, it’s not a government entity, it’s a company. So does this free speech blanket apply? Years ago when the FCC still held weight, George Carlin famously recounted the “7 words you can’t say on TV”... [...]

Banner ads can bring in a lot of income for a popular website. The trick is to manage those ads wisely. Some are good fits for your visitors and get lots of clicks. Others may look good on the service, but never appeal to your site visitors. You need good information on which banners are getting clicked and a good process for weeding out the ones that aren’t working. Canadian marketer, Dylan K has just released WP Banner Chameleon to solve these problems and more. With this new plugin, you can: • Show a visitor exactly the right banner for the particular content they are viewing •... [...]

BoldChat has released the ‘Holiday Readiness Handbook 2012’. The BoldChat team says, “This whitepaper marks the third year in which we ask users of live chat about how the impending rush of the holiday shopping season affects their use of our technology. While many of the results presented here are, indeed focused on live chat software, there are some beyond the scope of this technology alone. For this reason, companies with or without live chat deployments may find the data useful. Findings: This year’s report holds some similarities to previous year’s data and some surprising... [...]

HubSpot has released the ‘Managing & Organizing Google AdWords Campaigns’ template. The HubSpot team says, “Last year, Google AdWords generated $32.2B of revenue. While this number is appealing — what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? What about best practices for managing the associated costs? Use this free template to effectively answer these questions, and streamline the process of making AdWords campaigns. This excel template will help you: Organize campaigns through every stage of the marketing funnel Easily... [...]