The latest ‘Econsultancy’ blog post is titled “10 tips for improving e-commerce product pages”. Graham Charlton says, “Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it.  Here are some tips from Econsultancy’s newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages”. 10 tips for improving e-commerce product pages ‘Econsultancy’ Blog  [...]

Shawn Collins’ latest blog post is titled “Continued Growth for Rakuten LinkShare in Q3 2012”. Collins Says, “Rakuten LinkShare has reported significant growth throughout their network for the third quarter of 2012. Overall same store sales in the Rakuten LinkShare network in the U.S. increased by 36 percent year-over-year (YOY) for the third quarter. During the same period, the overall increase for online retail was 15 percent, according to comScore. The company also signed more than 125 brands in the third quarter in the US, UK, Canada and Japan”. Continued Growth for Rakuten LinkShare... [...]

The latest article on ‘The Forrester Blog’ is titled “Jump Start Your Online Community”. Kim Celestre says, “Over 40% of Business Technology decision-makers indicate that support forums, discussion forums and professional social networks influence them throughout their online journey, yet many marketers overlook  the impact of the conversations that occur within these networks. Chances are your company has an online community that requires your attention. Whether you have a support forum on your corporate website, a company page on LinkedIn, or a brand page on Facebook, somewhere... [...]

The latest ‘Econsultancy’ blog post is titled “Marketing emails account for 70% of spam complaints”. David Moth says, “A new report has found that marketing emails account for more than two-thirds (70%) of spam email complaints. This is despite the fact that marketers only account for 18% of total email volume and just 0.03% of unique domains seen by ISPs. Return Path’s Q3 Intelligence Report, which tracked more than 315,000 campaigns, suggests the disproportionately high number of spam complaints is caused by the fact that pushing emails to the spam folder has... [...]

Banner ads can bring in a lot of income for a popular website. The trick is to manage those ads wisely. Some are good fits for your visitors and get lots of clicks. Others may look good on the service, but never appeal to your site visitors. You need good information on which banners are getting clicked and a good process for weeding out the ones that aren’t working. Canadian marketer, Dylan K has just released WP Banner Chameleon to solve these problems and more. With this new plugin, you can: • Show a visitor exactly the right banner for the particular content they are viewing •... [...]

The latest post on ‘ReadWrite’ is titled “Microsoft: Don’t Get ‘Scroogled’ By Google Search Results”. Mark Hachman says, “On Wednesday, Microsoft began running a national ad campaign to warn users to avoid being “Scroogled” by Google search results that have been influenced by paid placement. Specifically, Microsoft’s campaign attempts to portray Google as basing its Google Shopper search results on the amount of money each vendor has paid, rather than the accuracy of the results themselves. More practically, Microsoft claims that popular online retailer Amazon opted... [...]

The latest post on ‘Mashable’ is titled “PayPal Nearly Tripled Mobile Payment Volume on Cyber Monday”. Christopher Mims says, “People are getting much more used to buying things on their mobile devices, suggest data that PayPal released. On “Cyber Monday” (the online baby sister of Black Friday, the post-Thanksgiving shopping rush), the online payments service saw payments through mobiles—as opposed to online in general—go up by 190% as against the same day in 2011. A few more facts: Cyber Monday 2012 bested Black Friday 2012 by 44% for total (not just mobile) online... [...]

The latest article on ‘Website Magazine’ is titled “Holiday Primer: Facebook Offers”. Allison Howen says, “There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users, makes the social network’s everyday audience about three times larger than the Super Bowl’s. To cater to the increasing number of marketers tuned into Facebook, the network offers a variety of robust advertising options, including the newest “Facebook Offers.” These Offers are essentially a form of daily deals, which are launched directly from a brand’s Facebook... [...]

Jason Parker and Charles Kirkland have a new WordPress plugin that’s available at a bargain bin price for a short time. WP Stealth Affiliate lets people lay aside their suspicions and interact with you and become a customer. It does it by generating a survey form that your visitors fill in and you offer a reward for their answers. That could be a free report, which you give them and then redirect them to an offer, for example. Affiliate offers and CPA offers are the way they intend you to use this new plugin, but there are lots of other uses, too. For example, you could make this a quick... [...]

The latest ‘Econsultancy’ blog post is titled “Stop wasting your marketing dollars: Build your brand first”. Julie Cottineau says, “Although it may seem seamless to the naked eye, branding that is truly on-target is no easy thing to master. But effective branding can save you hundreds or even thousands of dollars in the long run. In fact, let’s imagine for a minute that you’ve just spent those thousands and as many hours working with a web developer on a website or a mobile app, or even that you’ve just created a physical product that fills a gap in the marketplace.... [...]