All online marketing is (at least implicitly) keyword-based:
• Customers search based on keywords
• PPC is based on keywords
• SEO is based on keywords
• Smart marketers know that understanding the important keywords in their niche is vital to properly addressing the needs in the niche.

Derek Thomas has created Keywords Simplified to clarify how to discover the best keywords and use them to increase your sales.

With the right keywords, all your marketing goes better. You will rank higher in search; you will pay less for PPC; and you will make more sales.

Thomas explains the need for good keyword research and how to do it. You don’t want just any keywords; you want what are called “buying keywords”, keywords people use when they want to actually buy a product; not the ones they use when they are just browsing.

Four simple steps are what it takes to find the best keywords for you. And the process doesn’t require any tools, so it is completely free to perform, and as Keywords Simplified shows, anyone can do it.

You can get the whole story here: Keywords Simplified

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