If you understand the importance choosing the right keywords to target with your marketing and if you want a simple plan for finding the best keywords for you, check out Derek Thomas’s Keywords Simplified. Thomas has created a simple to understand and simple to follow guide, leading you through his five-step process, the process he uses whenever he is building a new website for himself or helping a client build one.

You can hire Thomas to do your keyword research (if he’s not already over-booked), but you don’t need to if you get his instructions. He lays out his process in detail so you can do it yourself, or ask a virtual assistant to do it. That way, you can save his substantial fee.

His written guide starts you with casting a wide net, finding as many keywords relating to your topic as possible. Then he shows you how to sort through those results to pick out the vital few that are gems and that you will want to focus most of your marketing effort on.

In Keywords Simplified, he shares his favorite tools for analysing keywords; some are free and are good especially when you are just starting out, but after you outgrow them you may want to invest in the paid tools he mentions. Or use a combination of free and paid tools. His guide takes you through how to use the tools he recommends; he’s leaving nothing to chance.

You can find out more and get your own copy of Derek’s research here: Keywords Simplified

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