Josh Precht has just released a theme local merchants will find helpful, and marketing consultants to local businesses will find profitable.

WP Feedback Theme solves a two-part problem all local merchants have: Getting good reviews from customers while avoiding bad reviews.

Placing good reviews from real customers on the merchant’s website can go a long way to providing social proof for the store’s quality. But there is a risk that goes along with giving customers an “open microphone” . Customers who are upset may place negative reviews on the site and hurt the merchant’s reputation.

WP Feedback Theme lets you build a feedback site for yourself or for a client (you get an unlimited developer license) to gather feedback and sort the positive from the negative.

The feedback page is typically placed on a subdomain of the main site (such as feedback.domain.com). When people go to the feedback page, they are shown icons to select whether they are giving positive feedback or negative feedback. The page they see next either lets them enter their negative feedback, and then collects it to send to the owner, or it lets them enter their positive feedback and lets them post it on popular review sites for all to see.

The negative feedback gets the attention of the owner without creating any ripple effects among other customers. The owners can can corrective action and send an email to the unhappy customer to work on a resolution.

Everyone is better off this way. The complainers get action from the owner. The endorsers get to see their comments online. The owner gets a site that has customer endorsements. Prospective customers get to learn a lot about the business before they ever arrive at the store.

This would help virtually any business. If you consult with local businesses, this can be a new revenue stream for you.

Find out more and get your copy here: WP Feedback Theme

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