StrongMail has released a white paper titled “Put the Action in Transactional Email”.

The StrongMail team says, “The opportunity for transactional email and other types of triggered messages is huge. These highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email. Their unique ability to get past spam filters and be opened by active, in-market customers makes them an ideal conduit for dynamic cross- and up-sell offers.

Transforming your service-based messages into branded revenue opportunities that meet CAN-SPAM is easier and less expensive than you think…with the right strategy and solution. This whitepaper will show you how.

Key things you will learn are:

  • Real-world benefits of adding marketing and branding to transactional messaging
  • Guidelines for meeting CAN-SPAM requirements
  • Prerequisites for leveraging transactional email
  • How to get started with a marketing program for transactional messaging”.

StrongMail’s ‘Put the Action in Transactional Email’ White Paper

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