Facebook’s billion users are a huge audience; it’s hard to image a bigger one. One way marketers can take advantage of this opportunity is using Facebook as a source of new leads for your mailing list.

Marcus Lim’s FBLeadSnatcher lets people opt in to your list without having to enter any information in an opt-in form. They just click a button. Making it easy leads to more opt ins.

Facebook has a lot of information about its members. And members often make that information public. This information, freely made available by members can be mined using the Facebook API, and with FBLeadSnatcher, you can use this to opt people in when they click a button authorizing you. Their privacy is respected. This has several advantages:
1. It saves them time compared with filling out a form so more will do it.
2. You get accurate data; no typos or omissions
3. Their decision is announced on their own Facebook page, so their friends will be encouraged to check out your site.

As with many Facebook tools, this is a WordPress plugin that connects automatically to your Facebook account where it reaches out to other members.

You can get more facts and see a demo of this tool here: FBLeadSnatcher

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