‘How Tesco uses Facebook, Twitter, Pinterest and Google+’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How Tesco uses Facebook, Twitter, Pinterest and Google+”.
David Moth says, “Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+.
By way of comparison, I thought it would be interesting to take a look at Tesco’s social strategy to see if there are any major differences in its approach.
As with Walmart, Tesco also publishes its social media guidelines online. It asks staff to ‘live the values’, ‘be authentic’ and respect other people’s copyright, as well as warning that the media and competitors are always watching”.
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