‘How to measure brand awareness on Facebook’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to measure brand awareness on Facebook”.
Michelle Hill says, ““How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.
However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.
With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.
I’m going to kick off with brand awareness”.
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