‘Is the CPA model holding real-time bidding back?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is the CPA model holding real-time bidding back?”.
Patricio Robles says, “Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don’t believe will end any time soon.
Real-time bidding, of course, isn’t the end-all and be-all of digital advertising, and there are numerous areas for concern.
But is the entire model for how ads are bought and sold via RTBs broken?”.
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