‘The four Ps of content marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The four Ps of content marketing”.
Xavier Izaguirre says, “Content marketing is everywhere. As people are increasingly using online conversations as their digital identity, the best strategy for consumer brands to engage with their audiences with is to create content they can use as their own social currency.
Effectively, content marketing is no longer just relevant to B2B brands or consumer brands where there is a need for factual information and reviews”.
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