The latest ‘Econsultancy’ blog post is titled “The rise of (not provided). Is Google making it impossible to measure natural search ?”.

Martin Dinham says, “It’s reasonable that the average organic search engine marketer is feeling fairly embattled in recent times.

Not only are they under assault from the increasingly rapid pace of change within its algorithm, but it seems that Google is also making it ever more difficult to measure the real effect of SEO related changes.

The most obvious issue is the rise of the (not provided) keyphrase referrer in analytics”.

The rise of (not provided). Is Google making it impossible to measure natural search ?

‘Econsultancy’ Blog

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