HubSpot has released a free ebook titled “The Marketer’s Guide to Competitive Intelligence”.

The HubSpot team says, “Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing.

That’s why we wrote this guide on competitive intelligence, to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy.

In this ebook, you’ll learn how to:

Perform a competitive auditing report
Analyze your competitors’ marketing strategies
Execute effective monitoring and benchmarking
You know, keep your friends close, and your “enemies” closer.

Download the ebook to the right to get the scoop on your competition”.

HubSpot’s ‘The Marketer’s Guide to Competitive Intelligence’ eBook

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