The latest ‘Econsultancy’ blog post is titled “Facebook drives most social B2B traffic, but Twitter is top for conversions: report”.

David Moth says, “Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.

Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel.

This is a topic we touched on recently in a post about how to use social media to widen your sphere of influence in B2B and in an infographic looking at how B2B companies are currently using social”.

Facebook drives most social B2B traffic, but Twitter is top for conversions: report

‘Econsultancy’ Blog

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