MarketingSherpa has published an article titled “Content Marketing: 3 tips for producing engaging email content”. Courtney Eckerle says, “Email marketing is not automatically considered an inbound tactic in the way social media or SEO are. However, by integrating engaging content into emails sent to subscribers who have asked to hear more information, it can be. Plus, promoting email content across inbound channels (and vice versa) breaks down content silos and brings together two powerful forces of marketing by combining their assets. Delivering highly relevant content is a... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Angie Shares Her IM Challenges”. Gail says, “Angie shares her challenges as a mother, entrepreneur and wife. Where in the world can she find time to build a full business marketing products or services online? I give her some answers that will probably help you too!”. Angie Shares Her IM Challenges PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

Ali Brown has released a free report titled “Ezine Publishing Profits: 3 Simple Strategies for a List-Building, Money-Making Ezine!”. Ali says, “Whether you already publish an ezine or you are curious how it can help you and your business thrive, don’t miss out on this brand new report. I think it’s one of my best. Here’s what you’ll learn in this instant PDF download… The 5 ways an ezine can be your simplest and best marketing tool—no matter your business or level of experience The huge advantage an ezine gives you as a business owner that you... [...]

Ali Brown’s latest blog post is titled “7 Ways to Get the Most Out of Publishing an Ezine”. Ali says, “Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about new products and services. But for the most part, only retail chains or “daily deal” type sites can get away with straight promotional emails. For small business owners and solo-preneurs like us, the ezine rules. What’s an ezine? Well, if you’re reading this article in my Spotlight then you’re reading one! An ezine delivers a mix of... [...]

The latest post on ‘Mashable’ is titled “Facebook Earnings Beat Expectations and Two Other Stories You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Facebook beat earnings expectations for the quarter, clearing $1.58 billion in revenue. Twitter has enhanced its multimedia experience with a pop-up gallery for large photos. Furthermore, its media galleries now... [...]

The latest article on ‘The Forrester Blog’ is titled “Social? It Will Never Work! Or Will It?”. Rob Koplowitz says, “Over twenty-two years ago I met my amazing wife and was welcomed into her wonderful family. At the time I was a project manager working for Lotus Consulting. I managed the rollout of large Lotus Notes implementations as well as the development of Notes applications. Over the years I had many great conversations with my father-in-law, Jerry. He was a senior executive at CalTrans, the California department of transportation, but earlier in his career he had also been... [...]

The latest article on ‘Business 2 Community’ is titled “6 Reasons Starbucks Excels at Social Media Marketing”. ZOG Digital team says, “An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this prosperous business could likely shun social media and still be quite alright – as long as customers get their caffeine fix. Instead, they’ve taken their rule to the digital realm. Beginning in 1971, Starbucks has transitioned seamlessly into the era of the internet by way of social... [...]

The latest ‘Econsultancy’ blog post is titled “B2B businesses to focus on their websites in 2013: report”. Patricio Robles says, “Nearly half of B2B companies will up their marketing budgets in 2013, with more than half of those saying they’ll increase their investment in email marketing, social media, online video and search. But one marketing asset will be receiving the biggest investment by far: the company website”. B2B businesses to focus on their websites in 2013: report ‘Econsultancy’ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Responsive Design: Not So Simple”. Mike DiMarco says, “Sometimes, a good idea on paper can blossom into a great idea in practice. Other times however, a seemingly great idea on paper can quickly turn into a waste basket full of unexpected and unnecessary frustration. Such can be the case for those who decide to build a responsive website for their business. If you’re not familiar with responsive Web design, it is at its most basic a website that is coded to reformat to fit whatever device screen it is being viewed on. While this may... [...]

The latest article on  ‘Marketing Land’ is titled “Corralling Email Content To Create Value”. Chris Studabaker says, “There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation, content rules one day, the user holds the crown on the next, and data picks up responsibilities on weekends. With that many claims to the throne, you’d think messaging would be easier! In reality, they’re multiple facets of the same challenge: aligning content to balance sender and subscriber needs. So, how should we think about constructing... [...]