Search engines aren’t perfect. They have flaws that can impact your site or your client’s sites and cause you to lose clicks.

Your results would be better if the search engine took your visitor, not to a generic home page for your site, but to a page tailored to the specific search term the visitor used.

The generic page forces your visitor to click one or more times to actually get to the page they need. And some will decide it’s not worth the effort, and go elsewhere.

To overcome this problem Dr. Veit Schenk created Keep The Customer Satisfied, because clearly, when you take the visitor straight to what they are searching for, your sales should go up.

Here’s how it works. When the search engine user clicks on your URL in the search results, to that URL that brings the user to your site, Google, Yahoo and Bing append onto the basic URL the search keywords the visitor used. So Keep The Customer Satisfied can inspect the URL and determine what those keywords were.

Now, your post can be dynamic. It can use the visitor’s keywords in the post. When you write the post, just use a shortcode to tell WordPress to insert the keywords at a particular spot.

So you prepare a generic post that gets customized when the visitor arrives.

Besides adding custom text based on the visitor’s input, you can also do a custom redirect based on the input, too.

Even better, Keep The Customer Satisfied supports split testing. Write two versions of the post and let the system decide which to show each time a visitor clicks on the link. Find out which post works better.

This plugin can custom-design a visitor’s experience on your site. Get more information here : Keep The Customer Satisfied

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