‘Rise of the social selling expert’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Rise of the social selling expert”.
Jeff Molander says, “The drumbeat of big data’s promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
Facebook, blogging, Twitter, LinkedIn? Inbound marketing, content marketing? “Oh yeah. We’re on it.”
That’s entirely the problem. Businesses are “just doing it.” Growth is slowing”.
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