‘Seven tools to optimize your email marketing for mobile’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Seven tools to optimize your email marketing for mobile”.
Peter Tanham says, “Here’s a huge stat that hasn’t been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
This is a really important trend, so I’ll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.).
Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users?”.
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