Scarcity sells. Marketers have known that for centuries.

Besides the hundreds of thousands of Amazon products that are freely available, Amazon also has scarcity. It runs daily deals (up to 1000 active at one time) that offer a bargain price for a limited time. Amazon affiliates who publicize these daily deals correctly can reap a reward of additional sales.

Marketer/software developer Ryan Stevenson has created Daily Deal Azon, a WordPress plugin that automatically gathers Amazon’s live daily deals and advertises them on your site, with a countdown timer showing when the deal will expire.

It wouldn’t be very practical to manually try to keep your site current; deals are continually expiring and are replaced by new ones. But this plugin automatically removes expired deals from your site and inserts new ones.

In fact, this plugin can create several versions of time-limited deals, from Amazon or elsewhere:
• Primary Ads – the Amazon ads automatically created by the plugin
• Auto Rotate Ads – Another ad design style. It also uses a sidebar widget and auto-rotating ads.
• Custom Amazon Ad – This is a custom ad that you create, instead of letting the plugin create it, but it has been included in the normal auto-rotating ads. It is also an ad for another Amazon product, but not one of the products found in the special deal database.
• Non-Amazon Custom Ad – This is a custom deal ad for a non-Amazon affiliate product or product of your own

Whenever you build an ad, you can preview it before it goes live, so you can tweak it till you like how it looks.

Daily Deal Azon has a flexible design philosophy, offering you many design choices. Color is just the beginning of your choices; in all, there are 36 design elements you can tailor to your needs.

Included are several ad formats so you can fit the ads wherever makes sense on your site, and each format is available in many color schemes.

You can decide where the ads are placed (top, bottom, side-bar; any widgetized are, for that matter. You can turn it loose after specifying where and it will do the work. Or, if you prefer, you can manually select the location of each ad.

Using keywords and Amazon product categories, you can limit the types of deals that will appear on your site.

In case you were wondering, this plugin is programmed to automatically work with either standard or Multi-Site WordPress installations.

This has the potential to increase a site’s sales when people learn about the scarcity of the deal. And you can use it on all your site because you are getting a multi-site license. And the price is (surprisingly) only $7. If you want to flip sites or build client sites, it’s only $10 more. Get your copy here: Daily Deal Azon

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