ExactTarget has released a free report titled “Marketers From Mars”.

The ExactTarget team says, “You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.

In Marketers From Mars, you’ll learn how to:

  • Differentiate marketer and consumer digital behaviors.
  • Evaluate digital channels based on consumer preference.
  • Avoid personal bias to better reach consumers”.

ExactTarget’s ‘Marketers From Mars’ Report

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