‘Smartphones achieve highest paid search CTR: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Smartphones achieve highest paid search CTR: report”.
David Moth says, “Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software.
The data looks at how different devices performed during 2012, with smartphones achieving the highest CTR at 5.87%, compared to 3.93% on tablet and 2.29% on desktop.
And though the same is true of the Eurozone, the difference is less pronounced – smartphones achieved a CTR of 4.78%, compared to 4.48% on tablet and 3.1% on desktop”.
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