‘Social media measurement: Is Google Analytics getting it wrong?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social media measurement: Is Google Analytics getting it wrong?”.
Matt Owen says, “Social media attribution is BIG news.
Marketers are struggling to attribute revenue to social channels, and lack of definable ROI is one of the major reasons that businesses cut back on social investment.
I spend a lot of time looking at our own social attribution, but it strikes me that in many cases, the closer I look, the less clear a picture I have.
This isn’t because the figures I have to work with aren’t clear”.
Social media measurement: Is Google Analytics getting it wrong?
‘Econsultancy’ Blog
Comments are closed.