The latest ‘Econsultancy’ blog post is titled “Google lays out its argument for brands to get mobile”.

David Moth says, “It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument.

At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers”.

Google lays out its argument for brands to get mobile

‘Econsultancy’ Blog

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