‘The importance of search optimised PR’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The importance of search optimised PR”.
Simon Hawtin says, “Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
Do they realise SEO is a £500m market in the UK?
This article aims to flesh out the opportunity for PR firms willing to innovate and offer a service that mixes the expertise of SEO and PR; for my sins, I refer to this service as search optimised PR (SOPR)”.
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