‘Comparison sites dominate paid and organic search for financial services’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Comparison sites dominate paid and organic search for financial services”.

David Moth says, “Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns.

And a new report from Epiphany shows that this visibility is mirrored online, where comparison sites are outperforming high street banks in SEO.

It’s a trend we’ve seen before with data which showed that Money Supermarket outperforms banks for key financial search terms, while a separate report found thatCompareTheMarket is top performing financial brand on social media“.

Comparison sites dominate paid and organic search for financial services

‘Econsultancy’ Blog