‘Native advertising: whatever it is, it shouldn’t be PR’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Native advertising: whatever it is, it shouldn’t be PR”.
Patricio Robles says, “More and more publishers are rushing to embrace native advertising, and for good reason: advertisers are eager to spend money on it.
While there’s debate and discussion around the exact definition of ‘native advertising’, publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they’re not immediately distinguishable as ads, come with challenges”.
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