‘ROI key to future mobile marketing investments: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “ROI key to future mobile marketing investments: report”.
Patricio Robles says, “With billions of mobile devices in use by consumers around the world, and with those devices getting more and more capable every year, it’s no surprise that many industry observers believe the future of mobile marketing is bright.
How bright? Some have gone on to suggest that mobile ad spend will eventually overtakethat of television. A bold prediction given that brands spend well over $100bn globally on television ads ever year — magnitudes of order more than they spend on mobile ads”.
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