‘The Twitter API: human meets programmatic’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The Twitter API: human meets programmatic”.
Jonathan Gardner says, “The official launch of the Twitter Ads API was inevitable but still important for the marketing ecosystem. One of the world’s biggest human-fed and –curated platforms has taken a step in the right direction – using technology to help make marketers’ lives easier.
Twitter is taking a page out of the playbook of Facebook, which started its journey toward a mature advertising business with its own API in 2009. They built on this success with the launch of Facebook Exchange in 2012″.
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