‘New Data Supports the Case for More Twitter Automation’ – HubSpot
The latest article on HubSpot blog is titled “New Data Supports the Case for More Twitter Automation”.
Dan Zarrella says, “A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous.
But a handful of accounts break this rule. For example, @OMGFacts has 5.3 million followers, @BreakingNews has 5.2 million, @NoteBook has 4.1 million, @CarrollTrust has 3.8 million, and @WhatTheFFacts has 3.2 million. They don’t belong to previously famous entities, so how did they get so many followers? The answer is automation of high quality content. (Yes, the content still has to be high quality!)”.
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