‘Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing’ – HubSpot

The latest article on HubSpot blog is titled “Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing”.

Pamela Vaughan says, “At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea of inbound marketing in general, especially if those marketers aren’t convinced they should be shifting their marketing from a traditional, outbound approach toward a more inbound one”.

Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing

HubSpot