The latest ‘Econsultancy’ blog post is titled “68% of people use their smartphone for email, 26% for shopping”.

David Moth says, “The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.

The Nielsen Mobile Consumer survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.

US smartphone owners exhibit similar behaviours, with 86% using their devices for text, 82% for the mobile web, 75% for email and 63% for social networking”.

68% of people use their smartphone for email, 26% for shopping

‘Econsultancy’ Blog

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