‘How to Know When to Pull the Plug on a Social Network’ – HubSpot
The latest article on HubSpot blog is titled “How to Know When to Pull the Plug on a Social Network”.
Brittany Leaning says, “So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it.
While it’s a good idea to experiment with various social networks, you also need to make sure you’re following your analytics closely to assess if your efforts are aligning with your company’s goals, reaching your intended target audience, and actually moving the needle”.
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