‘Social influence: the next step for ecommerce?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social influence: the next step for ecommerce?”.
Tim Grimes says, “It comes as no surprise that social influence impacts upon sales both online and offline. Ecommerce success, especially in the business consumer area, is determined in part whether the consumer trusts a seller and product they can’t see or touch.
Retailers understand this importance, which has been outlined within the recent IT in Retail 2013 report. The report analysed the IT strategies of 150 top UK retailers, which represents sales of £203bn and 70% of the UK market”.
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