‘40% of consumers are unaware that Google Adwords are adverts’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “40% of consumers are unaware that Google Adwords are adverts”.

Graham Charlton says, “Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts. 

While conducting a research project for an insurance sector client, Bunnyfootdiscovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.

Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts”.

40% of consumers are unaware that Google Adwords are adverts

‘Econsultancy’ Blog