Silverpop has released a free white paper titled “Multiscreen Email Design Strategy: Tips for Connecting Across Devices”.

The Silverpop team says, “With new mobile devices popping up every month and usage rising, marketers are scrambling to provide an optimum customer experience across these platforms. Download our ebook and get tips for developing an email design strategy that’s appropriate for all the screens your customers are using to interact with your business. You’ll learn

  • Why it’s critical to shift from “mobile-first” to “multiscreen”
  • The 5 questions that should shape your multiscreen strategy
  • Pros and cons of responsive design, device targeting and other tactics
  • Best practice design approaches, complete with screen shots”.

Silverpop’s ‘Multiscreen Email Design Strategy: Tips for Connecting Across Devices’ White Paper

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