The latest article on ‘Offervault Scoop’ blog is titled “Facebook Is Building The T-2000 of Ad Platforms”.

Dustin says, “Facebook’s ad exchange (aka FBX) is getting bigger, badder, and more lethal by the day. They’re serving a billion impressions per day through their system. On Wednesday AdExchanger broke the story that Facebook is adding more outside data to their system to improve targeting options for marketers.

This is a big move. FB is adding first party data from a company called blueKai. This is in addition to 2 other outside data providers Acxiom and Epsilon.

Facebook Is Building The T-2000 of Ad Platforms

‘Offervault Scoop’ Blog

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