The latest article on ‘Website Magazine’ is titled “Social Tactics of the Web 100”. Allison Howen says, “Social media has been among the hottest topics in tech for a few years now, with marketers continuously working to improve their strategy and foster better relationships with their customers. Since every business is unique, there are many different approaches for implementing a successful social strategy. Skittles, for example, keeps its audience amused with light-hearted and quirky status updates, while Chase uses its Facebook Page to promote giving back to the community. Moreover,... [...]

The latest post on ‘Mashable’ is titled “Facebook Buys Atlas Ad Business From Microsoft”. Samantha Murphy says, “Facebook announced on Thursday it has acquired Microsoft’s Atlas Advertiser Suite, an online ad business and management service, after months of rumors that the two companies were in talks to make a deal. The social network did not disclose the price of the deal, but sources told CNBC that it was around $100 million. Facebook said the deal will benefit both marketers and users”. Facebook Buys Atlas Ad Business From Microsoft Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Is marketing facing its own fiscal cliff in 2013?”. David Newberry says, “Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer. In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization. But what can you look at in order to address these challenges and bring your organization into the future of business?”. ... [...]

Most business know that being found in search engine results is important, but they have no idea how to accomplish it. They are looking for experts to help them. With the training and the tools in My Search Engine Business, you might be the expert they need. This includes complete business training, both on the subject of SEO, such as how to build citations for your clients in important business directories, and on the business of finding and serving clients, such as: • How to generate business • How to close deals • How to price your services • And much more You get 3 software... [...]

The latest article on ‘Business 2 Community’ is titled “What Is The Big Question In Social Media Marketing Everyone Is Afraid to Ask?”. Jeff Bullas says, “The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and... [...]

The latest ‘SEOmoz’ blog post is titled “Social Media Curation Guide”. Gianluca Fiorelli says, “Social content curation is an important building block of your inbound marketing strategy. In today’s post, Gianluca Fiorelli shares his tips for preparing and executing your social content curation strategy, along with his favorite tools and thought leaders in the space”. Social Media Curation Guide SEOmoz  [...]

The latest post on ‘Copyblogger’ Blog is titled “Copy this “Oscar-Ready” Approach to Boost Your Social Media Star Power”. Sonia Simone says, “Did you see the Oscar awards the other night? Yeah, I didn’t either. tl;dw. But like most people with social media accounts, I did see chatter about it that night and the next day. And who was the darling of this year, amid the usual tedious acceptance speeches and awkward emcee moments? Best Actress winner Jennifer Lawrence was also the informal winner of this year’s “adorable celebrity” award, for stumbling on her way up the stairs”. ... [...]

Sean Pearse provides SEO consulting services to businesses throughout Ireland. In this role he has a continual need for new clients. It was drudgery, doing the cold calling that seemed to be required. He hated calling and many people hated receiving his call. So he looked for a way out. If he were giving away something of value to potential clients, they would have a different attitude during their conversations. Last May, he discovered a way to use Google search to put his “Trusted Adviser Call vs. Cold Call” strategy into action. Now, he says, his success rate is over 50%, and he... [...]

The latest ‘Aweber’ blog post is titled “Customer Spotlight – Nikki, In Stitches”. Jason Moore says, “A couple months ago, we put together an awesome Etsy integration, and in that vein, we wanted to find an Etsy shop owner to talk a little about Etsy, email and small business. We recently sat down with Nikki McGonigal, owner and operator of Nikki, In Stitches. Nikki runs an Etsy shop selling her handmade crafts, as well as a blog and an entire online course dedicated to teaching people the craft of, well, crafting“. Customer Spotlight – Nikki, In Stitches Aweber Blog  [...]

MarketingSherpa has published an article titled “Social Media How-to: 3 ideas for building engaging visual social media”. Courtney Eckerle says, “The rising popularity of networks like Instagram and Pinterest have brought focus on the visual elements of social media. Now is the time for marketers to adjust how they approach their audiences on social media. Use the expertise in this how-to article featuring three marketers on the frontlines of visual social media to craft your approach for this increasingly relevant aspect of marketing efforts”. Social Media How-to: 3 ideas... [...]