HubSpot has released a free PowerPoint Template on ‘How to Create Five Fabulous Infographics in PowerPoint’. The HubSpot team says, “Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right... [...]

Armand Morin is holding WebCamp Seminar in Raleigh, NC on April 12-14. The seminar can be attended in person or online. According to Morin, only 30 persons will be able to attend the seminar in person. Special Offer Morin is offering the seminar video recordings free of cost to those who register before February 28, Midnight. The WebCamp List Building Schedule April 12-14, 2013 Day One Optin Psychology The 60% Optin Page Hidden Optin Pages Video Optin Pages Full Screen Optin Pages Optin Vs. Newsletters The SECRET FLOW! Day Two The Monetization Factor Creating a Report Factory Easy Video Creation Give... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Traffic Jams, Information Superhighway and You”. Gail says, “You wouldn’t think that you could learn much from cell phone users in Boston about marketing products on the Internet to end users, would you?   Interestingly, you really can. The results of research by MIT and Berkley may help you design your next campaign”. Traffic Jams, Information Superhighway and You PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

Silverpop has released a free white paper titled “Multiscreen Email Design Strategy: Tips for Connecting Across Devices”. The Silverpop team says, “With new mobile devices popping up every month and usage rising, marketers are scrambling to provide an optimum customer experience across these platforms. Download our ebook and get tips for developing an email design strategy that’s appropriate for all the screens your customers are using to interact with your business. You’ll learn Why it’s critical to shift from “mobile-first” to “multiscreen” The... [...]

The latest article on HubSpot blog is titled “How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment”. Ellie Mirman says, “Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. Sales calls Marketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t you think it’s high time we stopped... [...]

The latest post on ‘Mashable’ is titled “Why Limiting Emails to 50 Words Is a Great Idea”. Todd Wasserman says, “As Business Insider has subsequently reported, a software engineer at the company took the challenge and wrote a script to apply the 50-words-and-under limit to Gmail. When compared to Twitter’s 140-character limit, this is actually quite generous. Since that quota evens out to about 25 words, you would now have double the amount to say in an email than what you might tweet. As Twitter users well know, crafting tweets can be tricky, but you can pretty much... [...]

The latest article on ‘Business 2 Community’ is titled “5 Reasons to Hire a Content Writer for Your Business Read”. Amanda Clark says, “Bill Gates is attributed with making the statement “Content is King” way back in 1996, but it has only been recently that these words set the online marketing world on fire. Indeed, his sage observation, along with Google’s algorithm changes, has largely powered the current content marketing movement. But it has also caused something else to happen. Namely, it has spawned the realization amongst hundreds of thousands of business owners... [...]

The latest ‘Econsultancy’ blog post is titled “40% of consumers are unaware that Google Adwords are adverts”. Graham Charlton says, “Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.  While conducting a research project for an insurance sector client, Bunnyfootdiscovered that 81% of users clicked on Google Adwords listings as opposed to natural search results. Further investigation of this surprising bias revealed that 41 out of the... [...]

The latest ‘Econsultancy’ blog post is titled “Social media measurement: focus on the big picture”. Matt Owen says, “A couple of weeks ago I wrote a post about some of the problems I’ve encountered when trying to gauge accurate traffic from our social media channels, particularly Twitter. Based on the overwhelming response in the comments section, and feedback from our own recent social media measurement roundtables, it appears this is a very common problem. Lots of you took the time to offer up ideas and recommendations”. Social media measurement: focus... [...]

The latest article on  ‘Marketing Land’ is titled “Book Review: “Content Strategy For Mobile” by Karen McGrane”. Bryson Meunier says, “I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane.  At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered what I knew about adaptive content from her online writings and presentations.... [...]