ExactTarget has released a free guide titled “Cross-Channel Checklist”.

The ExactTarget team says, “2012 was a thrilling year for cross-channel marketing, and the forecast for 2013 looks even brighter. As your company moves into the new year, you may be wondering where to start with your marketing efforts.

In this white paper paper, we’ll show you how eBags drove sales with their cross-channel back to school campaign, Bag an iPad. You’ll learn how eBags used ExactTarget’s Interactive Marketing Hub, complete with applications like ExactTarget SocialPages™, ExactTarget Email, and ExactTarget Mobile™ to build their customer base and revenue. And we’ll walk you through five easy steps for building a successful cross-channel Facebook campaign of your own.

Download the checklist today”.

ExactTarget’s ‘Cross-Channel Checklist’ Guide

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